Privacy Policy for Umusirimu.com
This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from umusirimu.com (the “Site”) and our Umusirimu App (the “App”).
Personal Information We Collect
When you visit the Site or use the App, we automatically collect certain information about your device. This includes details about your web browser, IP address, time zone, and some cookies that are installed on your device. As you browse, we collect information about individual web pages or products you view, websites or search terms that referred you to the Site, and how you interact with the Site. We refer to this as “Device Information.”
We collect Device Information using the following technologies:
- Cookies: These are data files placed on your device, often containing an anonymous unique identifier. You can learn more about cookies and how to disable them by visiting allaboutcookies.org.
- Log Files: These track actions on the Site, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: These are electronic files used to collect information about how you interact with the Site.
Additionally, when you make a purchase or attempt to make a purchase, we collect information such as your name, billing address, shipping address, payment information (including mobile payment options like MTN, TIGO, AIRTEL), email address, and phone number. This is referred to as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How Do We Use Your Personal Information?
We use Order Information to fulfill orders placed through the Site, including processing payments, arranging shipping, and providing order confirmations. Additionally, we use this information to:
- Communicate with you;
- Screen orders for potential risks or fraud;
- Provide you with marketing information, when consistent with the preferences you have shared with us.
We use Device Information to:
- Screen for potential fraud (especially IP addresses);
- Improve and optimize the Site, such as by generating analytics about customer browsing and interactions, and assessing the success of marketing campaigns.
Sharing Your Personal Information
We may share your Personal Information with third-party service providers to assist in our operations. For example:
- We use WordPress to power our online store. You can review pify’s privacy policy here: WordPress Privacy.
- We use Google Analytics to help analyze how customers use the Site. You can learn more about Google’s use of your Personal Information here: Google Privacy. You can also opt-out of Google Analytics by visiting Google Analytics Opt-out.
We may also share Personal Information to comply with legal obligations or protect our rights in cases of law enforcement requests, subpoenas, or other lawful processes.
Behavioral Advertising
We use your Personal Information to serve targeted advertisements or marketing communications that may interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s page: NAI.
You can opt out of targeted advertising through the following platforms:
- Facebook: Facebook Ad Settings
- Google: Google Ad Settings
- Bing: Bing Ads Settings
Additionally, you can opt out through the Digital Advertising Alliance at: DAA Opt-out.
Do Not Track
Please note that we do not alter our data collection practices in response to Do Not Track signals from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you and request its correction, update, or deletion. If you wish to exercise this right, please contact us using the information below.
Please also note that we process your information to fulfill contracts with you (e.g., orders placed) and to pursue our legitimate business interests as described above. Your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the Site or App, we will retain your Order Information for our records unless you ask us to delete it.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. We will post any updates on this page with a revised date.
Minors
The App and Site are not intended for individuals under the age of 4. If you are under 4 years old, please refrain from using our services.
Contact Us
If you have any questions about this Privacy Policy, would like to make a complaint, or need further information, please contact us by email at info@umusirimu.com or by mail at:
Umusirimu Re: Privacy Compliance Officer
Nyarugenge, KN 72 St
Kigali, Rwanda
